"...insights for agile scaleups"
|This program provides one of the best platforms to access the minds of great entrepreneurs (and Verne) to help identify and explore ways to solve the constraints in both my industry and company.|
|Steve Hall, CEO Boot Camp participant|
Next CEO Boot Camp -- the first, held last week, scored a 9.8 out of 10 - the next is March 7 - 10 for ten CEOs. More details below, but first...
Airbnb Finds its Soul -- do "unicorns" do all this purpose stuff? Fortune's Leigh Gallagher has an upcoming book titled The Airbnb Story (out Feb 14). Notes this excerpt in Fortune:
Airbnb Tagline/Logo -- Answering these questions (above) led to its tagline "belong anywhere" and its new logo/symbol. Take 2 minutes to watch the video and then scan the extensive excerpt to see the four things the new logo represents and how they arrived at their purpose (and initially didn't like). They wrestled with this decision like all entrepreneurs - but when they got it right it drives lots of decisions and the culture of the company.
Tim Ferriss's 3 Branding/Marketing Tips -- 4-hour guru Tim Ferriss does what Ferriss does best - get to the essence of something quickly. The three:
- Own a category
- Don't make a product for "everyone"
- Forget "branding"
Take 30 seconds to read the details in this Fortune article.
Need a New Logo? -- do you have your own Nike-like "swish"? The iconic S-curve is ours. Fortune's 10 "Breakthrough Brands" in 2016 all have distinct logos. Take 1 minute to scan down through the list and then head to the drawing board.
Leaders are Readers -- the US swears-in a new President tomorrow. With the changing of guard (generally peaceful ☺), lots of stories are reflecting on President Obama's term. Notes this NY Times article:
Even some good science fiction was helpful to Obama. One of my insight readers suggested some "speculative fiction" and I immensely enjoyed Ready Player One over the holidays. Take 3 minutes to scan down through the article to pick up some excellent book recommendations.
CEO Boot Camp #2 -- given the enthusiastic evaluations by the first 10 CEOs (half over $80 million, half under) we're hosting a second Boot Camp March 7 - 10 at the beautiful Marathon Retreat in Marathon, Florida (two hours south of Miami in the Keys). Four of the seats are already spoken for, so six remaining. Notes Jennifer Lyle, CEO of STS Healthcare:
Arriving Tuesday evening March 7 (6:00pm) for cocktails, dinner, and opening session (CEOs went deep fast) the program is structured each day Wednesday - Friday:
CEOs can depart Friday afternoon or stay the entire weekend to further decompress for no additional charge ($7500 all-inclusive of food and accommodations). Concluded Tom Bemiller, CEO The Aureus Group:
Email Tanya Fraser if interested firstname.lastname@example.org.
Executive and Forum Retreats -- looking for a 9 bedroom plus loft venue on the water in the Florida Keys with multiple pools, meeting spaces, board room, fully stocked bar, hot tub, etc. for your next forum or executive retreat then consider Marathon Retreat owned by YPOer John Ratliff. His place is designed specifically for these kinds of retreats and has six bedrooms plus a loft. I bought the place next door on the lake (200 ft. dock) with three additional in suite bedrooms.
EXITING: Thinking about selling the business for $40 million or more? Want to get 25% to 200% more than you thought? Request the whitepaper from the Exit Strategies Summit at Harvard from Denise Richmond at (610) 299-6466 or email at email@example.com
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